As parents, we get to experience the good, the bad, and the cute. But also occasionally the spoiled. However, do not worry. The ups and downs of parenting is always worth it in the end! And the great news is that in this day and age, anything that would traditionally be passed down from our parents about parenting, can now be found on the internet. Anything and everything we ever wanted to know about being the best parents has likely been written by a parent blogger somewhere out there. But how can we perfectly balance our lives between blogging about parenting, and parenting on its own? This is the topic we’ll be discussing today! Here are secrets and tips that parent influencers and bloggers might want to know about this new-age, Millenial concept of internet sharing!
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Convey Your Message and Motive
Before posting any content, it’s important to identify what you want to say. For example, would you like to blog about your everyday life, or give tips to your fellow parents? Both attract a similar audience even though there’s a clear difference in content execution between the two.
Different niches require different ways of content creation in order to get the best results. This is why it’s so important to recognize your niche early on.
Once you figure out what and how you want to channel your ideas through content, consistency in posting is much more achievable. Then the type of photos, editing, captions, and even Instagram Stories come together to form your unique feed. That’s the end goal, isn’t it? To be as original and unapologetic as possible.
Connect With Your Audience
Having a large number of followers on any social media platform simply isn’t enough. The physical quantity of fans means nothing when there isn’t a meaningful relationship and bond that lies between.
Always try to reply to all comments and questions, and never leave a DM unanswered. Especially if the question is related to parenting and/or is from a newbie parent!
Many influencers like to spice up their weekly content by including a longer-styled caption through a personal story. Many people would then comment on their thoughts or similar experiences, creating a safe space for everyone to speak their minds. This creates a deeper connection between the creator and their audience while boosting the engagement. You want to build a sincere community, not an army of zombie accounts!
Try to remember that there’s always a deeper reason why someone has followed you in the first place.
Collaborate With Fellow Parents!
Collabs are super popular on Instagram. Moreover, collabs between creators within the same niche. It’s always a good practice to connect with peers in your industry. There are trends you could both benefit from, as you share a similar audience.
For example, you could do an Instagram Takeover on each other’s Instagram accounts! For 24 hours, post pictures, Stories and share memes and tips on their profile as you would on your own. This will introduce you to their audience members, and them to yours. After the Takeover is over, you would exchange each other’s audiences, resulting in mutual growth and a boost in engagement.
In other words, you can’t go wrong here!
Finding Time For Your Socials
As parents, we often don’t have enough time to focus on things outside of our kid’s lives. Some of us are better at organizing than others, and all of it is okay! It’s important to remind yourself that it’s okay to miss out on a couple of dates of posting. Your fellow parents will understand!
In this day and age, the world of “fast-food” information and lifestyle has taken a toll on our lives. Everyone that has a bigger audience needs to remind them and themselves that it’s okay to slow down and simply spend some Instagram-free time with their kids!
After all, they really do grow up too fast, don’t they?!
For more on this topic, check out the full Work Life Balance collection
