Networking can be hugely beneficial if it is done in the right way. When we hear the phrase “business networking,” we picture a room full of men in suits swapping business cards and reciting canned elevator pitches. However, you can set yourself apart from the crowd in a professional and memorable manner by following these simple, yet effective networking tips.
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Networking Tips
Be Genuine when Networking
It is more beneficial for you to take the time to listen and engage with the person that you are meeting, than to simply talk at them. People are often very quick to let their guard down and open up when they see that you are genuinely interested in what they have to say. This gives you an opportunity to ask them questions about themselves and their business. It gives you the chance to gather information and uncover some of their struggles that you might be able to help alleviate.
Provide Value to Those Your Speaking With
Once this new contact has told you more about their business, it is your turn to provide value in some way. Maybe you can help this person directly. Maybe you know of someone who you could refer them to. Or maybe you can just relate to them and acknowledge what they just told you. Oftentimes, a fresh outside perspective can be very helpful! So don’t underestimate the value in re-framing what they just told you. Show them that you understand where they are coming from. And by listening to them first, this will allow you an opportunity to be heard.
Follow Up after Networking
Once you have the conversation, take this person’s business card, and then take the time to follow up with them. Maybe remind them of the conversation that you had. Consider sending them any relevant articles or resources that they may be able to use. And show them that they are still on your radar. It is very easy to find a business’ website and social channels; and then you can provide some personalized compliments. You may even want to take this as an opportunity to set up a meeting, or you can simply leave it as a nice point of contact that will be memorable and genuine.
Keep In Mind with These Networking Tips
You never know when that person might be of great help down the road, or may even help you get ahead. So always be sure to leave a great impression, and don’t ask for little unimportant things – save the proposal for when it matters most.
Networking is not your time to close a deal, or even pitch something to a new prospect. It is simply to meet people and start building those relationships that might turn into customers or referral sources down the road. There is a lot of power in just being a genuinely nice human being — don’t underestimate that…
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